Magnolia & Target: a home designer's dream!

Magnolia & Target: a home designer's dream!


Have you seen the latest press release from Magnolia home? Our favorite design power couple, Chip and Joanna Gaines, have announced on their blog today that they are launching a new line at Target! (As if I needed another reason to love either company even more!) Its debut is scheduled for November 5th, just in time for the holidays


There are so many memes out there; hysterical mini-truths! My favorite: the woman giving herself a peptalk in the car (in the Target parking lot) saying she just needed to go in for milk and mascara. She emerges... a dozen bags later, stating she forgot the milk.  This happens to me more often than I'd like to admit to myself, but I'm sure my husband will happily point out the occasions! I should just start asking for Target gift cards now for every upcoming holiday and birthday over the next year.  They would probably go a lot further than the Magnolia gift cards though. Has anyone else shopped there? I love it, but shipping charges are atrocious!  By the time you purchase one of their handcrafted coffee mugs or ceramic plant containers, it costs you $60!  

I'm really excited to see what the new Hearth & Hand line will look like. Joanna describes it as "modern farmhouse".  Any fan of the show has a clear idea of what this means. Even though I (and most of my friends and family) do not live on a quaint little farm, but rather a cookie-cutter, turn-of-the-century home in the suburbs, I admire some of its simpler elements.  

I'm not one for over-decorating. I'm not minimalistic, rather simplistic. I hate clutter and kitschy items. I don't have collections of things. However, I do admire beautiful items that are well-placed and tell your story. So I'm really looking forward to this new line!

Rochester, New York is not exactly "New England" style. Therefore, design doesn't naturally lean toward terms like "coastal", "beachy" or "cottage".  "Modern farmhouse" is a great way to elevate or even transform your existing personal style. It incorporates elements like wood and leather with softer textures such as linen and cotton.  Every day items like pitchers, wooden spoons and baskets are displayed for their beauty as well as  functionality.  The "modern" portion of this is in the finishes; copper, brass and iron. I really admire the broad range this style gives to the average home decorating enthusiast!


That being said, I do worry that with the introduction of this already popular line to such a superstore, we run the risk of a mad dash to snatch it up... and everyone's homes looking the same still. But... I suppose just as not every home looks like a Pottery Barn catalog or corner of an IKEA storeroom, we can still manage to maintain that individuality. I for one, can't wait to see how my friends and family incorporate it into their own homes!  

For a peek at at the new line (including HOLIDAY DECOR!) click here and get ready to make your shopping lists!  (Spoiler: lots of patterns, plaid & galvanized metal... swoon!)


images are from

Updating Our Home: Exterior Front Entry

Updating Our Home: Exterior Front Entry

The "Playdough Mom"

The "Playdough Mom"